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J.D. Power: Despite the Myth, Young Vehicle Drivers Are Enthusiastic New Vehicle Purchases

2014-02-21 18:10:46| AutomotiveDigest.com - Automotive Industry News

Despite popular sentiment that consumers 25 years old and younger are really not interested in buying a vehicle, this group of consumers has represented a steadily increasing proportion of total retail automotive sales since 2009, and those young drivers who purchase a new vehicle are enthusiastic about ownership, according to the recently released J.D. Power 2014 U.S. Automotive Media and Marketing ReportSM Winter. Here are a few of of the report's Key Findings: Image and Personalization: Among young vehicle drivers who purchase a new vehicle 33 percent say they "completely agree" that they like their vehicle to stand out from the crowd, while just 20 percent of new-vehicle drivers across all age groups say the same. Joy of Driving: These young drivers have a passion for driving. Nearly one-fourth (22%) of young drivers say they "completely agree" they like to drive on challenging roadways with hills and curves, and 41 percent indicate they prefer a vehicle with responsive handling and powerful acceleration vs. the industry averages (13% and 36%, respectively). Pride of Ownership: Young drivers take pride in ownership, with 29 percent indicating they wash and wax their vehicle themselves, compared with the industry average of 24 percent. Check out the full press release for more details.The Article J.D. Power: Despite the Myth, Young Vehicle Drivers Are Enthusiastic New Vehicle Purchases appeared first on Automotive Digest.

Tags: new power young vehicle

 

02.18: The Good Mother Myth: Redefining Motherhood to Fit Reality

2014-01-14 00:36:42| Powells Books Events Calendar

In an era of mommy blogs, Pinterest, and Facebook, The Good Mother Myth (Seal Press) dismantles the social media-fed notion of what it means to be a "good mother." This collection of essays takes a realistic look at motherhood and provides a platform for real voices and raw stories, each adding to the narrative of motherhood we don't tend to see in the headlines or on the news. The honesty of these essays creates a community of mothers who refuse to feel like they're in competition with others, or with the notion of the ideal mom — they're just trying to find a way to make it work. Editor Avital Norman Nathman will be joined for a panel discussion by contributors Arwyn Daemyir and Stephanie Kaloi, as well as by Andi Zeisler, cofounder and editorial/creative director of Bitch Media.

Tags: good fit mother reality

 
 

Comment: The cheap labour myth

2014-01-07 14:58:00| Daily apparel & textile news and comment - from just-style.com

Successful garment exporters are taking a more academic approach to sourcing product. Instead of moving to the latest cheap labour country, their strategy is to reduce overhead by increasing worker productivity, training, and capital investment in cutting edge machinery. David Birnbaum explains why.

Tags: comment cheap labour myth

 

Dispelling the Myth of Superbugs on Meat Products

2013-12-05 16:43:00| National Hog Farmer

Source: American Meat Institute The American Meat Institute (AMI) has distributed a new video that dispels the myth of “superbugs” on meat products. The term “superbug” has become a popular way to describe any antibiotic- resistant bacteria, but a new Meat MythCrusher video released by the American Meat Institute (AMI) challenges the claim that so-called “superbugs” are commonly found on meat and poultry products. read more

Tags: products meat myth dispelling

 

Monterey Shale Report Exposes Myth of Economic Prosperity From Fracking California

2013-12-04 21:55:00| Climate Ark Climate Change & Global Warming Newsfeed

EcoWatch: Post Carbon Institute and Physicians, Scientists & Engineers for Healthy Energy released a groundbreaking report on yesterday using industry data that presents compelling evidence that the promise of a Monterey Shale boom is a myth. Authored by geoscientist J. David Hughes, the report, Drilling California: A Reality Check on the Monterey Shale, is the first analysis of oil production data taken directly from the Monterey Shale Formation and questions whether previous studies modeled on assumptions...

Tags: report california economic myth

 

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