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How BMW is Offering Perks and Planning Profits for Electric Car Lineup

2013-04-22 05:02:59| AutomotiveDigest.com - Automotive Industry News

Most certainly, BMW is not building electric cars to compete directly with the Nissan Leaf. The German automaker is more likely to take on the Tesla Model S, and plug-in hybrids coming to market from other global automakers. While the company has carefully conducted a three-vehicle phase test program, BMW is now serious about marketing its upcoming i3 and soon-to-follow i8. Offering perks to electric vehicle buyers is the most significant development in BMWs electrified marketing strategy. Offering traditional fuel powered BMW models the EV owners can borrow from local BMW dealers is part of it, along with car sharing and using the onboard navigation system to find charging stations. Theres another key element to what BMW thinks will bring profit margin success to its electric cars carefully managing what goes into them. Carbon-fiber reinforced plastic will make up the passenger compartment, and it weighs half as much as steel and 30% less than aluminum. Read all about BMWs clever marketing strategy offering perks to EV buyers, and more details on whats being done to make production more profitable. The Article How BMW is Offering Perks and Planning Profits for Electric Car Lineup appeared first on Automotive Digest.

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Kayne Energy Fund Launches $130MM Offering

2013-04-18 19:20:00| OGI

Proceeds will be used to refinance US $128 million principal amount of the series C senior notes.

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Roush CleanTech Offering Ford F-650 Powered by Propane Autogas

2013-04-18 19:09:38| AutomotiveDigest.com - Automotive Industry News

The Article Roush CleanTech Offering Ford F-650 Powered by Propane Autogas appeared first on Automotive Digest.

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Roush CleanTech Offering Ford F-650 Powered by Propane Autogas

2013-04-18 18:44:47| AutomotiveDigest.com - Automotive Industry News

Fleet managers operating cylinder delivery trucks, dump trucks, boom cranes, box trucks, snow plows, spreaders, and propane bobtail delivery vehicles can significantly lower their operating costs, carbon footprint, and imported oil dependence with the new Rosh CleanTech Ford F-650, said Todd Mouw, vice president of sales and marketing for Roush CleanTech. While there are upgrade [...]The Article Roush CleanTech Offering Ford F-650 Powered by Propane Autogas appeared first on Automotive Digest.

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LeasePlan Names New Exec and ePlan Mobile, ARI Upgrades Call Center System, GECFS and Carfax Offering Safety Recall Data, NexTraq Works with ETAdirect for Mobile Workforce Solutions, Visit GammaTech Booth at NAFA for Mobile Rugged Tablet and PC Displ

2013-04-18 17:02:44| AutomotiveDigest.com - Automotive Industry News

LeasePlan USA Names VP Sales and Releases ePlan Mobile for Fleet Managers LeasePlan USA has recently appointed Steve Swyter to the position of vice president, sales. In this role, he will be responsible for tailoring fleet management solutions for new client relationships, and business development in Arizona, California, Colorado, New Mexico and Utah. Prior to [...]The Article LeasePlan Names New Exec and ePlan Mobile, ARI Upgrades Call Center System, GECFS and Carfax Offering Safety Recall Data, NexTraq Works with ETAdirect for Mobile Workforce Solutions, Visit GammaTech Booth at NAFA for Mobile Rugged Tablet and PC Display appeared first on Automotive Digest.

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