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Sazerac Co to buy three more Brown-Forman brands, Early Times, Canadian Mist and Collingwood

2020-06-15 16:13:00| Daily beverage news and comment - from just-drinks.com

Sazerac Co is to add three more Brown-Forman brands to its spirits stable with the former set to buy Early Times, Canadian Mist and Collingwood from the latter.

Tags: buy times early brands

 

Sazerac Co's 375 Park Avenue Spirits to handle Novo Fogo cachaca in the US

2020-03-31 14:21:00| Daily beverage news and comment - from just-drinks.com

Novo Fogo is hoping to raise the profile of its namesake cachaça portfolio in the US through a partnership with Sazerac Co's 375 Park Avenue Spirits unit.

Tags: us park avenue handle

 
 

Sazerac social media ads banned for featuring under 25s

2020-01-08 14:06:00| Daily beverage news and comment - from just-drinks.com

Sazerac has been told to rethink influencer ads for its Southern Comfort brand after the UK's advertising watchdog upheld a complaint against two Instagram posts.

Tags: media social ads featuring

 

Sazerac lines up St Patrick's Day push for Paddy Irish Whiskey

2019-02-28 13:09:00| Daily beverage news and comment - from just-drinks.com

Sazerac's UK unit has rolled out a St Patrick's Day campaign for its Irish whiskey, as it also looks to highlight the brand's rugby tie-up.

Tags: day lines push irish

 

Sazerac takes Corazon Tequila to Australia - market data

2019-02-04 15:45:00| Daily beverage news and comment - from just-drinks.com

The Sazerac Co has lined up the Australian roll-out of the Corazon Tequila range, through its SouthTrade International import unit in the country.

Tags: data market australia takes

 

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