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Sazerac Co to buy three more Brown-Forman brands, Early Times, Canadian Mist and Collingwood
2020-06-15 16:13:00| Daily beverage news and comment - from just-drinks.com
Sazerac Co is to add three more Brown-Forman brands to its spirits stable with the former set to buy Early Times, Canadian Mist and Collingwood from the latter.
Sazerac Co's 375 Park Avenue Spirits to handle Novo Fogo cachaca in the US
2020-03-31 14:21:00| Daily beverage news and comment - from just-drinks.com
Novo Fogo is hoping to raise the profile of its namesake cachaça portfolio in the US through a partnership with Sazerac Co's 375 Park Avenue Spirits unit.
Sazerac social media ads banned for featuring under 25s
2020-01-08 14:06:00| Daily beverage news and comment - from just-drinks.com
Sazerac has been told to rethink influencer ads for its Southern Comfort brand after the UK's advertising watchdog upheld a complaint against two Instagram posts.
Tags: media
social
ads
featuring
Sazerac lines up St Patrick's Day push for Paddy Irish Whiskey
2019-02-28 13:09:00| Daily beverage news and comment - from just-drinks.com
Sazerac's UK unit has rolled out a St Patrick's Day campaign for its Irish whiskey, as it also looks to highlight the brand's rugby tie-up.
Sazerac takes Corazon Tequila to Australia - market data
2019-02-04 15:45:00| Daily beverage news and comment - from just-drinks.com
The Sazerac Co has lined up the Australian roll-out of the Corazon Tequila range, through its SouthTrade International import unit in the country.
Tags: data
market
australia
takes
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