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Broadband firms must ditch 'misleading' speed ads

A radical shake-up of broadband advertising will change the way ISPs promote the speed of net services.

Broadband adverts that headline "up to" speeds will be revamped as they are confusing, the UK's ad watchdog says.

Consumers should be able to find out the exact broadband speed they might receive at their home rather than just in their local area, councils say.

The way broadband speeds are advertised is misleading and should be changed, a cross-party group of 50 MPs says.

You'll soon be able to shop for Internet service the same way you'd examine the nutrition facts on a box of Oreos.

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