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Tag: pepsico
PepsiCo dips toe in sleep-aid market with Driftwell launch
2020-09-15 11:30:00| Daily beverage news and comment - from just-drinks.com
PepsiCo is to expand into the functional soft drinks category with the US launch of Driftwell, a zero-calorie beverage that aims to improve sleep quality.
PepsiCo prepared for NFL shutdown with replacement Pepsi food-themed campaign
2020-09-11 15:15:00| Daily beverage news and comment - from just-drinks.com
PepsiCo is readying itself for a swift U-turn on its NFL marketing in the US if the new season is cut short by the coronavirus.
Tags: prepared
replacement
campaign
nfl
"We're living in a world of the unknown" - just-drinks speaks to Umi Patel, CMO for PepsiCo Beverages North America north division
2020-09-11 13:53:00| Daily beverage news and comment - from just-drinks.com
Earlier this week, just-drinks spoke to Umi Patel, CMO for PBNA's north division, about tailoring experiences for fans of different teams, why PepsiCo is front-loading its marketing spend and the enduring appeal of the fan can.
Tags: world
north
living
america
PepsiCo lines up Cyberpunk 2077 tie-up for Rockstar Energy
2020-09-10 17:02:00| Daily beverage news and comment - from just-drinks.com
PepsiCo is to launch limited-edition Rockstar energy drink cans as part of a sponsorship agreement with one of the biggest video games releases of the year, Cyberpunk 2077.
Tags: lines
energy
rockstar
cyberpunk
Pernod Ricard recruits former PepsiCo executive in North America
2020-09-04 14:10:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has completed its search for a chief commercial officer in North America, with former PepsiCo executive John Barrett set to move across this month.
Tags: north
america
executive
recruits
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