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In California, the Grass Is Greener at Coachella

2015-04-11 18:22:00| Climate Ark Climate Change & Global Warming Newsfeed

New York Times: All across the state, the big worry is about the dwindling water supply. But at Coachella, the annual music festival here in the desert east of Los Angeles, tens of thousands of well-hydrated fans are dancing the weekend away on green grass. With California facing severe drought for the fourth year in a row, Gov. Jerry Brown this month ordered a 25 percent reduction in water use across the state. Yet that order came just as organizers of the Coachella Valley Music and Arts Festival one of the...

Tags: california grass greener coachella

Fashion aims to share the spotlight with music at Coachella

2015-04-10 18:02:34| Apparel - Topix.net

This photo provided by American Eagle Outfitters, Inc. shows a navy wide brim Fedora hat from American Eagle Outfitters. "The festival look has always been really free-spirited and Bohemian in general, but in the last few years, we've seen this evolution of the '70s coming back," said Preston Konrad, style director for American Eagle, noting the brand's "destroyed" denim shorts, flared jeans and floaty tops are Coachella-ready.

Tags: music share fashion aims

Fresh & Easy And Coachella Valley Brewing Company Introduce Innovative Fresh Beer Growler Program

2014-11-19 00:54:58| foodingredientsonline Home Page

Fresh & Easy continues to provide the freshest products through its newest venture with California-based Coachella Valley Brewing Company, offering the specialty craft beer in 32 oz. growlers delivered directly from the brewery to our California stores

Tags: company program easy fresh

Coachella: Indicative of what social media has turned music festivals into?

2014-04-22 09:04:39| Apparel - Topix.net

USATODAY released a video April 21 detailing the styles for Coachella 2014 . They titled the segment, "What is Coachella ' festival style '?" Carly Mallenbaum and Arienne Thompson both mention that Coachella has just become a "big catwalk" for celebrities.

Tags: into music media social