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Success Case Study: Bira 91 Beer - Spearheading the bottled craft beer movement in India by targeting urban Millennials

2019-05-08 02:00:00| Beverage industry market research - from just-drinks.com

In 2015, B9 Beverages launched Bira 91 as a craft beer brand developed in India for the global audience. Bira 91 struck a chord with young urban Indian Millennials with its low alcohol content and fla

Tags: case study india success

 

Big beer versus craft beer - Is the fight finally over? - Comment

2019-04-23 12:08:00| Daily beverage news and comment - from just-drinks.com

For beer commentator Stephen Beaumont, the recent activities by Carlsberg in the UK signal the end of the war between 'big beer' and craft beer.

Tags: over comment big finally

 
 

Is cannabis M&A in US craft beer a life raft or an exit strategy? - Comment

2019-02-13 14:19:00| Daily beverage news and comment - from just-drinks.com

Back in 2017, the US craft beer industry was figuring out the best way to get its hands on more money.

Tags: or life comment strategy

 

Craft beer seal offered to supply chain partners in US

2019-01-30 13:27:00| Daily beverage news and comment - from just-drinks.com

The Brewers Association has extended its focus on the craft beer category in the US beyond brewers to include the likes of retailers and distributors.

Tags: us supply partners offered

 

Craft beer interest migrates to Europe as North America loses innovation crown - figures

2018-09-20 14:03:00| Daily beverage news and comment - from just-drinks.com

Europe has overtaken North America in the number of craft beer launches, according to Mintel figures, suggesting that interest in the sub-category has swung east.

Tags: north interest america europe

 

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