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Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations

2020-09-09 15:42:00| Daily beverage news and comment - from just-drinks.com

The US division of Anheuser-Busch InBev has partnered with the National Football League and Twitter for a marketing activation from flagship brand Bud Light in the country.

Tags: american light football push

 

Eying Digital Push, Schlumberger Strikes Cloud-computing Deal with IBM

2020-09-08 18:22:14| OGI

Under the deal announced Sept. 8, Schlumberger will use an IBM technology called Red Hat OpenShift to make such hybrids work easier.

Tags: digital deal ibm push

 
 

Jack Daniel's to get off-premise push as bar closures hit performance - Brown-Forman CEO

2020-09-03 19:01:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel's Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.

Tags: bar performance hit jack

 

Treasury Wine Estates unveils global Penfolds push

2020-09-01 14:54:00| Daily beverage news and comment - from just-drinks.com

Treasury Wine Estates has launched a global campaign for Penfolds that is being billed as a change of direction for the brand.

Tags: global wine push treasury

 

Push to Restart Storm-hit Energy Operations Gets Yawn from Oil Markets

2020-08-28 18:06:59| OGI

Energy companies on Aug. 28 continued efforts to restore operations at U.S. Gulf Coast offshore platforms and refineries shut by Hurricane Laura as oil markets largely shrugged off the storms impact.

Tags: energy operations oil markets

 

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