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What Pepsi Discovered by Monitoring Millennials During the VMAs
2013-11-25 04:58:20| Beverages - Topix.net
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.
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monitoring
discovered
pepsi
Active Volcano Discovered Under Antarctic Ice Sheet
2013-11-17 17:26:00| Climate Ark Climate Change & Global Warming Newsfeed
LiveScience: Earthquakes deep below West Antarctica reveal an active volcano hidden beneath the massive ice sheet, researchers said today (Nov. 17) in a study published in the journal Nature Geoscience. The discovery finally confirms long-held suspicions of volcanic activity concealed by the vast West Antarctic Ice Sheet. Several volcanoes poke up along the Antarctic coast and its offshore islands, such as Mount Erebus, but this is the first time anyone has caught magma in action far from the coast. "This...
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ice
sheet
discovered
'Missing Heat' Discovered Hiding Out in Polar Regions, Africa
2013-11-13 22:02:00| Climate Ark Climate Change & Global Warming Newsfeed
Nature World News: Researchers say they have uncovered the climate system's "missing heat" and, in so doing, have punched a hole in the argument that global warming has slowed or even stopped altogether during the last 15 or so years. Following decades of a steady, upward march, global temperatures suddenly stagnated back in the late 1990s. However, the study notes, climate records are based on observational data that only accounts for 84 percent of the planet. The Polar regions and Africa are largely excluded,...
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regions
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missing
New Forged Chubb Bonds Discovered, With Mounting Losses
2013-11-04 23:12:14| ENR.com: Headline News
The accused forgers failed to show up on court as small contractors in nine states sustain $3 million in losses.
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losses
bonds
mounting
Newly Discovered Caves Aid Researchers Study Melting Glacier
2013-10-15 10:00:00| Climate Ark Climate Change & Global Warming Newsfeed
National Public Radio: Two explorers have discovered more than a mile of caves underneath a glacier on Mt. Hood near Portland, Oregon. They suspect the beautiful formations account for a significant loss of the glacier's ice, and they have set out to measure how much the inside of the glacier is melting each year. It's dangerous work, but it could reveal that some glaciers in the Pacific Northwest are retreating faster than anyone realized.
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aid
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