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AOL to acquire Adap.tv for USD 405 mln

2013-08-07 17:41:00| Telecompaper Headlines

(Telecompaper) AOL has agreed to acquire Adap.tv, a global programmatic video advertising platform. The combination of AOL On and Adap.tv will equip AOL with an end-to-end service and video stack for publishers and advertisers, from premium original production, to content aggregation and syndication platforms, robust video CMS technology and a programmatic video platform. Adap.tv will operate independently as part of AOL's video organisation and be included as part of the overall service offered by AOL networks to its publisher and advertiser partners. The purchase price will total USD 405 million, comprised of approximately USD 322 million in cash and USD 83 million in AOL common stock, subject to certain adjustments, The closing is subject to customary closing conditions, including expiration of the applicable waiting period. The boards of directors of both companies have approved the transaction, and the stockholders of Adap.tv have approved the transaction. AOL expects to close the acquisition in the third quarter of 2013.

Tags: usd aol acquire mln

AOL to buy Adap.tv for $405 million, Q2 net down

2013-08-07 02:00:00| Total Telecom industry news

Internet firm aims to boost its presence in digtal video space with video platform buy.

Tags: net buy million aol

AOL ropes partnership, new ad boss from Publicis

2013-07-19 17:00:58| CNET News.com

The Internet media giant hires Bob Lord from ad agency Publicis Groupe, but there's no hard feelings -- it also strikes a partnership with Publicis for live video and Web ads across multiple screens. [Read more]

Tags: partnership aol boss ropes

The AOL: Mail, News, Weather & Video App Is Like High Fructose Corn Syrup

2013-07-08 14:00:00| TechNewsWorld

There's been a lot going on in the content aggregation world this summer, mostly due to Google turning off the power to its Google Reader. I've been following the action with half an eye open, not particularly invested in the outcome, mostly because I prefer to get my news, articles, reviews and columns directly from the original source.

Tags: mail news video high