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Tag: brightline
Extreme Reach and BrightLine power interactive personalized ads for CTV
2021-08-20 09:23:40| Digital TV News
August 18, 2021 Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
BrightLine launches connected TV ad solution
2020-09-16 21:00:55| Digital TV News
BrightLine has announced BrightLink, a CTV platform and portal that delivers monetization tools and ad capabilities for OTT TV providers. BrightLink is a unification and expansion of the company's supply-side TV services suite.
Tags: solution
connected
launches
brightline
BrightLine and SpotX make buying enhanced TV ads at scale easy
2019-04-08 18:40:53| Digital TV News
SpotX has announced an expanded partnership with BrightLine to deliver inventory to advertisers enhanced with BrightLine's suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across OTT inventory.
Brightline adds Cuebiq's footfall attribution to OTT ad platform
2018-08-09 19:30:38| Digital TV News
Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.
Tags: platform
adds
attribution
ott
BrightLine enables inclusion of voice assistant prompts in OTT ads
2018-06-18 16:00:23| Digital TV News
BrightLine is adding voice activation to its enhanced OTT ad platform, InCast. BrightLines ad platform can detect which voice assistant a TV utilizes, and dynamically incorporate suitable commands into ads.
Tags: voice
ads
assistant
enables