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Extreme Reach and BrightLine power interactive personalized ads for CTV

2021-08-20 09:23:40| Digital TV News

August 18, 2021 Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.

Tags: power reach ads extreme

 

BrightLine launches connected TV ad solution

2020-09-16 21:00:55| Digital TV News

BrightLine has announced BrightLink, a CTV platform and portal that delivers monetization tools and ad capabilities for OTT TV providers. BrightLink is a unification and expansion of the company's supply-side TV services suite.

Tags: solution connected launches brightline

 
 

BrightLine and SpotX make buying enhanced TV ads at scale easy

2019-04-08 18:40:53| Digital TV News

SpotX has announced an expanded partnership with BrightLine to deliver inventory to advertisers enhanced with BrightLine's suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across OTT inventory.

Tags: make easy ads scale

 

Brightline adds Cuebiq's footfall attribution to OTT ad platform

2018-08-09 19:30:38| Digital TV News

Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.

Tags: platform adds attribution ott

 

BrightLine enables inclusion of voice assistant prompts in OTT ads

2018-06-18 16:00:23| Digital TV News

BrightLine is adding voice activation to its enhanced OTT ad platform, InCast. BrightLines ad platform can detect which voice assistant a TV utilizes, and dynamically incorporate suitable commands into ads.

Tags: voice ads assistant enables

 

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