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General Mills launches HefeWheaties with Fulton Beer; will it give Wheaties brand a buzz?

2015-08-13 00:06:33| Food - Topix.net

General Mills has been trying for years to rekindle the popularity of its Wheaties brand, and it finally may be onto something: Make a craft beer out of it. In a first, the Golden Valley-based company is partnering with Minneapolis-based Fulton Beer to launch HefeWheaties, a Hefeweizen wheat beer variety , General Mills says on its company blog There aren't actually Wheaties in the beer, but Fulton's can's design is an obvious homage to the traditional Wheaties box.

Tags: general give brand beer

 

General Mills launches HefeWheaties with Fulton Beer; will it give Wheaties brand a buzz?

2015-08-12 15:49:51| Agriculture - Topix.net

General Mills has been trying for years to rekindle the popularity of its Wheaties brand, and it finally may be onto something: Make a craft beer out of it. In a first, the Golden Valley-based company is partnering with Minneapolis-based Fulton Beer to launch HefeWheaties, a Hefeweizen wheat beer variety , General Mills says on its company blog There aren't actually Wheaties in the beer, but Fulton's can's design is an obvious homage to the traditional Wheaties box.

Tags: general give brand beer

 
 

Beauty Brands and Social Media Buzz

2015-07-21 07:00:00| Happi Breaking News

Non-traditional retailers rank high in new study. Where did your company land on the list?

Tags: media social beauty brands

 

As Delta Hits Turbulence, Activists Buzz the Field

2015-07-21 00:07:10| Airlines - Topix.net

The last thing the carrier needs is to fight an activist campaign. And despite a strong run of profits recently, such a battle is possible.

Tags: field hits delta buzz

 

Buzz kill: Why no one is happy with Ontario's plan to protect bees

2015-07-17 20:08:16| Agriculture - Topix.net

'Neonic' pesticides help farmers battle bugs, but are toxic to already-beleaguered bees. Ontario tried to fix the problem, Tom Spears explains, but now both parties are feeling stung.

Tags: to plan happy protect

 

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