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Auto dealers push legislation to keep Tesla Motors out of Ohio
2014-02-10 22:19:01| Auto Dealers - Topix.net
In this Oct. 27, 2010, file photo, the new Tesla Model S electric sedan is shown during the unveiling of the new Tesla factory in Fremont, Calif.
Tags: auto
ohio
legislation
push
Auto Dealers Gain Full Attribution on Their Marketing Spend
2014-02-10 22:02:52| AutomotiveDigest.com - Automotive Industry News
Situation: Dealers need to be able to identify lost opportunities and have the ability to attribute a showroom visit and a sale back to a website visitor. Solution: Auto dealers will now be able to gain full attribution on their marketing spend thanks to a new agreement between Polk (recently acquired by IHS) and HookLogic. The new solution is a natural progression in the longstanding relationship between the companies and provides closed-loop reporting that demonstrates the effect HookLogics data driven, high-value incentives have on prospective customers. Programs such as HookLogics Web2Show and Lead2Show have long brought prospects to showrooms. Results: Purchase Analysis Reports provide auto dealers and OEMs the evidence they need for improved business decisions, said Brad Korner, vice president, automotive retail and media, at IHS Automotive. Armed with this information, dealers and OEM representatives can determine, on a monthly basis, exactly what is performing well and identify areas where they need to improve. Learn more about the reports features.The Article Auto Dealers Gain Full Attribution on Their Marketing Spend appeared first on Automotive Digest.
Tags: full
auto
marketing
gain
Reynolds' ERA-IGNITE Dealership Management System Now Widely Available to Canadian Auto Dealers
2014-02-10 18:09:10| Auto Dealers - Topix.net
ERA-IGNITE is the foundation of the company's vision for Reynolds Retail Management System , a comprehensive set of retail management solutions for automotive retailers that is designed to increase productivity and profitability in the dealership, as well as improve the consumer experience of buying a car.
Tags: system
management
auto
canadian
The sales game has changed, and dealers are split on the right mix of tech, speed, personal touch
2014-02-10 09:44:59| Auto Dealers - Topix.net
Part of the BMW sales strategy is a team of "Geniuses" who give shoppers and owners personal instruction about the high-tech features in the company's products.
Tags: personal
sales
game
speed
Long Island Auto Dealers Help Collect Over 4,000 Winter Coats For Needy New Yorkers
2014-02-06 23:43:09| Auto Dealers - Topix.net
February 4, 2014 - Long Island automobile dealers of the Greater New York Automobile Dealers Association joined forces with their counterparts in Westchester, Rockland and New York City to collect and distribute more than 4,000 winter coats through New York Cares.
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