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Used Luxury Cars are Hard for Dealers to Find
2013-04-19 09:00:34| AutomotiveDigest.com - Automotive Industry News
Based on recent AutoTrader.com vehicle scarcity data, used luxury cars topped all of the sites CPO scarcity lists for both February and March. Find out how you can combat this scarcity and fulfill CPO needs. [More]The Article Used Luxury Cars are Hard for Dealers to Find appeared first on Automotive Digest.
Dealer.com is First Company to Win Four Dealers Choice Awards in Separate Categories From Auto Dealer Monthly
2013-04-16 09:29:11| AutomotiveDigest.com - Automotive Industry News
The Article Dealer.com is First Company to Win Four Dealers Choice Awards in Separate Categories From Auto Dealer Monthly appeared first on Automotive Digest.
Tags: company
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What Dealers Can Learn About eBays Paid Search
2013-04-15 18:11:24| AutomotiveDigest.com - Automotive Industry News
By stopping eBay's paid search campaigns, buzz was generated in the digital marketing world. Its always compelling when a major brand shifts ad tactics, but a closer look at eBays decision shows it had little to do with the value of Paid Search itself. In fact, it actually reveals the importance of well-executed PPC campaigns within automotive. Here are the key lessons for dealers. 1. Start with a relevant strategy eBays PPC strategy revolved around an AdWords feature called Dynamic Keyword Insertion, which uses a snippet of code to alter ad copy automatically, depending on the keyword a searcher enters. Pushing this to the extreme, eBay served up ads in searches for almost everything, including stolen cars, severed hand, and even crack pipe. Keep reading!The Article What Dealers Can Learn About eBays Paid Search appeared first on Automotive Digest.
Tags: search
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Honda Dealers Coach Customers to Safely Go Hands-Free
2013-04-15 06:23:28| AutomotiveDigest.com - Automotive Industry News
SITUATION: In this era of sophisticated infotainment technology in the connected car, the trick for automakers and dealers is getting customers acclimated to, and engaged with, these new devices. Theres no real point in making the huge commitment to delivering these new systems to car owners if they dont every really get used. Hondas Bluetooth HandsFreeLink wireless technology, has been designed to take away distracted driving drivers can make and receive calls and even text messages while concentrating on the road ahead. Bluetooth HandsFreeLink communicates with the drivers phone and uses voice recognition. SIGNIFICANCE: Honda dealers are trained to not only explain the Bluetooth functionality, but to show and demonstrate the system to the customer at time of vehicle delivery by offering to pair their phone to the car. Web-based salesperson training helps the dealers in the process, so the sales staff can study at convenient times, according to a Honda executive. The hands-free experience can be adopted quickly and easily by customers following this training experience with Honda dealers. Customers are given the option of downloading their phone contacts, easing the call making process via steering wheel controls and voice commands such as "Call Jon LeSage." Click here to read more about the dealer experience with customers and hands-free technology. The Article Honda Dealers Coach Customers to Safely Go Hands-Free appeared first on Automotive Digest.
Tags: customers
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Car dealers slash prices, expecting lower COE rates
2013-04-12 06:42:41| Auto Dealers - Topix.net
Car dealers expect certificate of entitlement premiums to head further south in the near future, which could push down prices of vehicles even more.
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