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NBA deal will further augment Nike's global visibility

2015-06-11 14:25:00| Daily apparel & textile news and comment - from just-style.com

Nike's eight-year deal as exclusive on-court apparel provider for the NBA will further augment the sporting giant's global visibility, one analyst believes.

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Nike named official apparel provider for NBA

2015-06-11 00:06:23| Apparel - Topix.net

Nike Inc. on Wednesday was named the official apparel provider for the NBA, starting with the 2017-18 season. The sportswear giant will replace Adidas, which earlier this year said it would not seek to extend its partnership with the league.

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NBA strikes uniform, apparel deal with Nike

2015-06-11 00:06:22| Apparel - Topix.net

"This partnership with NIKE represents a new paradigm in the structure of our global merchandising business," said NBA Commissioner Adam Silver. "As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products."

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