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Tag: nba
The Coca-Cola Co swaps NBA for soccer with US sponsorship deal
2015-04-14 14:06:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has signed a sponsorship deal with US soccer on the same day it was replaced as the NBA's beverage partner by PepsiCo.
Pepsi to replace Coke in NBA marketing deal
2015-04-13 21:14:54| Beverages - Topix.net
The league said Monday that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola. Pepsico CEO Indra Nooyi said during a press conference in New York that the company will bring the power of its portfolio of 22 brands to the NBA.
Tags: marketing
deal
replace
nba
Pepsi to replace Coke in NBA deal
2015-04-13 20:45:49| BBC News | Business | UK Edition
PepsiCo will sponsor the National Basketball Association, ending a 28-year deal between its arch rival Coca-Cola and the NBA.
The Coca-Cola Co calls time on NBA sponsorship
2015-04-13 17:25:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has ended its 28-year sponsorship of the NBA in the US, with PepsiCo reportedly set to replace its rival as the basketball league's exclusive beverage partner.
Tags: time
calls
nba
sponsorship
The Coca-Cola Co calls time on NBA sponsorship, PepsiCo steps in
2015-04-13 17:25:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has ended its 28-year sponsorship of the NBA in the US, with PepsiCo reportedly set to replace its rival as the basketball league's exclusive beverage partner.
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