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Drinks companies chip in as NBA sponsorship tops US$1bn - figures

2018-05-23 12:57:00| Daily beverage news and comment - from just-drinks.com

Jersey sponsorship has helped push sponsor revenues for the National Basketball Association in the US over the US$1bn mark, according to new figures, with several drinks companies contributing to the pot.

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Kevin Hart joins PepsiCo for new Mountain Dew NBA push

2018-02-16 13:05:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has signed comedian and Hollywood actor Kevin Hart to support its Mountain Dew brand, offering fans the chance to sit beside him during the upcoming NBA playoffs.

Tags: mountain kevin push nba

 
 

Kevin Hart joins PepsiCo for new Mountain Dew Kickstart NBA push

2018-02-16 13:05:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has signed comedian and Hollywood actor Kevin Hart to support its Mountain Dew Kickstart brand, offering fans the chance to sit beside him during the upcoming NBA playoffs.

Tags: mountain kevin push nba

 

Turner Sports and Intel to bring VR to NBA fans

2017-11-07 18:00:44| Digital TV News

Turner Sports and Intel have announced a partnership to make live NBA game action available in virtual reality using Intel True VR technology. Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT.

Tags: sports bring fans intel

 

Nike elevates fan apparel with NBA connected jersey

2017-09-18 14:16:00| Daily apparel & textile news and comment - from just-style.com

Sporting goods giant Nike has developed its first connected jersey for the NBA (the National Basketball Association), heralding what it calls "the future" of fan apparel.

Tags: fan apparel jersey connected

 

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