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Bell Canada to use customer data in targeted ads
2013-10-23 02:00:00| Total Telecom industry news
Canadian telco will allow customers to opt out of new marketing plan.
Tags: data
canada
customer
ads
BBM for iOS, Android Returns; Google's Project Shield; Facebook Mobile Video Ads
2013-10-22 17:34:40| PC Magazine Cell Phones Product Guide
Topping tech headlines Monday, BlackBerry restarts rollout of BBM for iOS and Android, Google's Project Shield protects sites from DDoS attacks, and Facebook is adding videos to mobile app ads.
Tags: video
project
mobile
returns
Dealers Note: Data is Driving 183M American to Stream Video Ads
2013-10-14 19:01:26| AutomotiveDigest.com - Automotive Industry News
Video is hot. In June, 183 million Americans watched more than 44 billion online videos, according to comScore. They also watched a record of more than 20 billion video ads, which reached more than half the U.S. population. These are impressive numbers. But did these ad campaigns enhance the companys brand with the right consumers? Answering this question conclusively is the key to the continued growth of online video advertising. But before we come to the answer, lets quickly evaluate the tools that are currently used in the most prevalent form of video advertising. Read more...The Article Dealers Note: Data is Driving 183M American to Stream Video Ads appeared first on Automotive Digest.
Tags: video
data
note
american
Protests over Google 'endorsed ads'
2013-10-14 12:35:02| BBC News | Business | UK Edition
Google is facing a backlash over plans to put people's faces and comments about products and places into ads.
Tags: google
ads
endorsed
protests
Dealer Web Video Ads Soon To Be Automated by Programmatic Buying Process
2013-10-14 02:38:36| AutomotiveDigest.com - Automotive Industry News
Situation: AOL is the cheerleader for the online video industry and automotive marketers and dealers are about to follow. First-ever programmed ad buying has been set up with several largest ad agencies. What This Means for Dealers: Within a year, your site may well be loaded with video content, ads, and infographics from everywhere. Your ads will be placed by RTB [Real Time Bidding] based on the what the site vistors profile reveals about what him or her is looking for in new or used vehicles.The Article Dealer Web Video Ads Soon To Be Automated by Programmatic Buying Process appeared first on Automotive Digest.
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