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Lego 'won't renew' Shell contract
2014-10-10 07:40:06| BBC News | Business | UK Edition
Danish toymaker Lego will not renew a promotional contract with Royal Dutch Shell following pressure from environmental group Greenpeace.
Tags: contract
shell
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lego
Greenpeace sinks Lego $116 million deal with Shell Oil over Arctic drilling
2014-10-10 01:46:00| Climate Ark Climate Change & Global Warming Newsfeed
Mongabay: Lego has announced it will be severing its partnership with the oil giant, Dutch Royal Shell, when the current contract expires after a clever campaign by environmental activist group, Greenpeace. Since 2011, Lego has been selling exclusive sets at Shell stations-a deal valued at $116 million-but the companies' relationship actually goes back decades. In 1966, the Danish toy company first began selling Lego sets with Shell's brand stamped on them. Greenpeace targeted the partnership due to Shell's...
Shell awards offshore weather forecasting contract to MeteoGroup
2014-10-10 01:00:00| Offshore Technology
MeteoGroup has secured a contract to provide a weather forecasting service to Shell's offshore operations in the UK, Ireland, Norway and the Netherlands.
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shell
How did Greenpeace get LEGO to ditch Shell play sets?
2014-10-10 00:20:30| Toys - Topix.net
LEGO, the popular children's toy company, has announced that it will end a lucrative marketing partnership with fossil-fuel giant Royal Dutch Shell this year, following a months-long campaign by environmental group Greenpeace. The Greenpeace campaign targeted LEGO's partnership with Shell as a means to criticize the fuel company's ongoing plans to drill for oil in the Arctic .
Victory for Greenpeace Campaign as LEGO Dumps Shell Oil
2014-10-09 16:11:00| Climate Ark Climate Change & Global Warming Newsfeed
EcoWatch: After an intense three-month campaign by Greenpeace that included the most viral video in its history, LEGO announced that it is ending its partnership with Shell Oil Company. "It`s a massive victory for the million people globally who called on LEGO to stop helping Shell look like a responsible and caring company rather than a driller intent on exploiting the melting Arctic for more oil," said Greenpeace`s Ian Duff. "To maintain respectability in the face of growing opposition to Arctic drilling,...
Tags: oil
campaign
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victory
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