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This Startup is Putting Their Time Into Saving the Ocean
2020-05-27 14:56:00| Waste Age
Before the creation of the TRIWA Ocean Plastic watch, its material was just among the thousands of pounds of trash polluting our oceans. The solid case and comfortable fabric band were once shopping bags, discarded toys, six-pack rings, and all
Lee Odden Keynotes B2B Ignite USA Build Influence in the C-Suite and on The Street
2020-05-27 12:18:09| Marketing and Public Relations - M&O
(Photo via B2BMX) Are you ready to build greater marketing influence with senior executives and with your customers? It turns out that there is a major trust gap between marketers and their board. In fact, a study by Fournaise Group reports 80% of CEOs simply dont trust marketers at all, while 91% do trust CIOs and CFOs. So how can we all as marketers improve trust, authority and credibility? Find out by joining TopRank Marketing chief executive Lee Odden during his morning keynote presentation at B2B Marketing Ignite USA 2020's live online event, and learn 5 crucial secrets to building greater influence in marketing. B2B Marketing Ignite USA 2020 Live Tune in on Thursday, May 28 at 9:30 a.m. Central when Lee will present a new keynote presentation entitled "In Marketing We Trust: How to Build Influence in the C-Suite and on the Street." What Will You Learn? During Lee's presentation youll discover how to effectively use increased trust and authority to win more budget, attract better talent and boost your digital marketing effectiveness - plus the 5 crucial secrets to building greater influence in marketing In this keynote, Lee will share his industry insight and experience, alongside brands-in-action examples, to show you: How to understand and harness the nature of influence, both internally and with customers How to build trust with company executives, to inspire more confidence in your teams marketing How major brands are using influence to achieve greater success with their marketing to customers How to make marketing first, by making customers the focus of your digital marketing Free registration for Lee's interactive keynote session with live Q & A is available here. Free Gold Pass Registration The B2B Marketing Ignite USA 2020 conference taking place in the U.S. for the first time on May 27 - 28, 2020 features in addition to Lee's keynote presentation learning and insight from a diverse array of top B2B marketing speakers. Take advantage of this excellent opportunities to expand your B2B marketing prowess by joining Lee for this free live event, and be sure to follow along using the official event hashtag #B2BIgniteUSA. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. If you would like to talk to us directly about how to improve your content marketing performance as we have done for B2B brands ranging from Adobe to LinkedIn, please connect with us here.
Over half of U.S. adults watching more TV since the pandemic
2020-05-26 19:30:30| Digital TV News
Research from Leichtman Research Group (LRG) finds that since the impact of the coronavirus pandemic, 53% of adults ages 18 and above in U.S. TV households agree that they now spend more time watching TV per day, while 16% disagree.
Episode 60: The Impact of COVID-19 on the Food Supply & Feeding the Hungry
2020-05-26 14:32:00| Waste Age
Of the many groups facing unique challenges during this COVID-19 pandemic, one in particular is the food-insecure population. The recovery of excess food to sustain these at-risk people is more important than ever. This esteemed group will dis
How COVID-19 Has Affected Waste Across the Globe
2020-05-26 09:00:00| Waste Age
Changes in human behavior directly affect waste patterns and there is nothing like a global pandemic to test that theory. These fluctuations in waste can wreak havoc for waste collectors, but having data to direct operational resources is key to mana
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