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TopRank Marketings Ashley Zeckman Appointed To Twin Cities Women In Digital Board

2018-08-02 12:30:45| Marketing and Public Relations - M&O

TopRank Marketing Digital Strategy Director Ashley Zeckman has been appointed to Women In Digital’s Minneapolis and Saint Paul board of directors. Ashley will serve as Speaker Chair for the Twin Cities chapter of Women In Digital, one of the fastest growing networks of women in digital marketing, communications, and advertising. As Speaker Chair she’ll help… The post TopRank Marketing’s Ashley Zeckman Appointed To Twin Cities Women In Digital Board appeared first on Newsroom.

Tags: board digital women cities

See TopRank Marketings Lee Odden Talk Confluence at Dreamforce

2017-11-01 16:50:47| Marketing and Public Relations - M&O

Confluence (noun): a coming or flowing together, meeting, or gathering at one point. That word can be aptly applied to Dreamforce, the annual event put on by Salesforce that draws more than 100,000 people to the streets of San Francisco. Dubbed as the largest software conference in the world, its a celebration of technological innovation attended by professionals from almost every industry and vertical. But confluence will take on a slightly different meaning on Tuesday when TopRank Marketing CEO Lee Odden gives his presentation at Palace Hotel. A longtime content evangelist and a leading voice in the influencer marketing movement, Lee will talk about confluence as the convergence of content and influencers, and how B2B marketers can take advantage of this trending frontier. Content Marketing and Influencer Marketing are both cornerstone services at TopRank Marketing, so were always excited to talk about the two strategies and how theyre becoming more intertwined. Here are the details around Lees session: The Confluence Equation: Content & Influencers Drive B2B Marketing Success Time: Tuesday, November 7, 9:00 AM - 9:40 AM Place: Palace Hotel, Grand Ballroom Rose Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging, and converting ideal customers. What many marketers don't realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts. Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results. We hope to see you all gathering at one point (the Grand Ballroom Rose) with us at 9:00 am on Tuesday! The post See TopRank Marketing’s Lee Odden Talk Confluence at Dreamforce appeared first on Newsroom.

Tags: talk lee confluence marketings

Catch TopRank Marketings Lee Odden and Ashley Zeckman at B2B Marketing Forum

2017-10-02 15:57:12| Marketing and Public Relations - M&O

MarketingProfs is gearing up for its 11th annual B2B Marketing Forum in Boston this week. If youll be in attendance, make sure to check out featured sessions with TopRank Marketing CEO Lee Odden and Director of Agency Marketing Ashley Zeckman. B2B organizations make up a sizable percentage of our awesome clientele, so this event is always one we look forward to, and were proud to have the opportunity to speak about a few topics near and dear to our hearts. Heres a quick rundown of where to find us and what to expect: From Why To ROI: B2B Influencer Marketing Case Studies For Success Speaker: Lee Odden (CEO, TopRank Marketing) Time: Wednesday, 3:15pm-4:00pm Influencer marketing is a staple in our service offerings, and Lee is known to be on the leading edge of applying this approach in the B2B space. In this session he will share three case studies demonstrating the ROI impact of an influencer strategy when brands get it right. What You Know About Content MarketingFoGetAboutITThis Is ABM Speakers: Lee Odden (CEO, TopRank Marketing), Joe Chernov (VP of Marketing, InsightSquared), Meagan French (Founder, Lotus Growth), Justin Gray (CEO and Founder, LeadMD) Time: Thursday, 11:15am-12:00pm Account-based marketing is undoubtedly one of the fastest-growing frontiers in the B2B sector, and content marketing strategies must adjust accordingly. Learn from these esteemed content gurus how to reprogram your organizational tactics for a more focused, hyper-personalized approach aligning with the purposeful pursuit of target accounts. Scrappy B2B Creativity Hacks Speakers: Ashley Zeckman (Director of Agency Marketing, TopRank Marketing), Nick Westergaard (Chief Brand Strategist, Brand Driven Digital), Andy Hunt (Executive Creative Director, Digital, Godfrey) Time: Friday, 10:30am-11:15am Even in an office overflowing with creativity, we hit occasional roadblocks just like anyone else. In this panel, Ashley joins two of the best creative minds in the business to spark inspiration for small biz and enterprise alike by discussing examples of campaigns that did more with less. This session follows the theme of Mr. Westergaards latest book, Get Scrappy. We hope to see you at the B2B Marketing Forum! Keep an eye on the TopRank Marketing Blog for updates, insights, and recaps from the event. The post Catch TopRank Marketing’s Lee Odden and Ashley Zeckman at B2B Marketing Forum appeared first on Newsroom.

Tags: forum marketing lee catch

Digital marketing's over-hyped status, the quarterly results bonanza and the local spirits investment opportunity - The just-drinks analyst

2017-08-14 14:09:00| Daily beverage news and comment - from just-drinks.com

This month, former beverage analyst Ian Shackleton takes a long, hard look at marketing spend in the digital world, a better-than-expected results season and the return of green shoots for local spirits.

Tags: the results local status