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How can I make my B2B content more successful?
2014-11-20 16:00:59| Marketing and Public Relations - M&O
Despite the fact that content marketing has become increasingly popular among B2B companies over the past year, only 44% have a documented content marketing strategy – according to a new report from the Content Marketing Institute. Without a documented strategy that describes business goals, a target audience and how to achieve those goals with content, many […] The post How can I make my B2B content more successful? appeared first on Newsroom.
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Why Nike's Market Lead May Get More High-Maintenance
2014-11-19 02:40:54| Footwear - Topix.net
Although shares of the iconic athleticwear company are "priced to perfection," Nike's leading position in the market may be increasingly expensive to maintain, according to BB&T Capital, which initiated coverage on the retailer with a hold rating. "Though we expect the brand to maintain its 1 market share position, we believe smaller competitors will begin to eat away at NKE's lead, potentially requiring the company to spend more in marketing, design and innovation - which could preclude upside relative to our 15% operating margin assumption over the long term," said BB&T analyst Corinna Freedman.
5 Ways Contractors Can Manage Risk More Effectively
2014-11-18 17:59:00| Electrical Construction & Maintenance
When it comes to risk management on construction projects, what are you doing wrong? read more
Perten Instruments' Grain Moisture Meter Receives Approval for Four More Countries
2014-11-18 13:23:00| Food Processing Technology
Perten Instruments' AM 5200 grain moisture meter has been approved for official moisture payment analysis use in Serbia, Croatia, Romania and Tunisia.
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New Products: Wire Stripper, Battery Tester, Clamp Meters, and more
2014-11-17 20:00:00| Electrical Construction & Maintenance
EC&M Staff This month, EC&M magazine focuses on products from Yokogawa, SEPCO, and more read more
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