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GLOBAL: Pernod Ricard unveils flavoured Absolut redesign

2013-08-12 13:40:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has overhauled its flavoured Absolut range, calling it "one of the most dramatic changes we've made" to the vodka brand.

Tags: global absolut redesign unveils

Product Launch - US: Pernod Ricard's Absolut Cilantro

2013-04-23 12:09:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a new Absolut vodka extension flavoured with lime and coriander to tap into expected demand for savoury and culinary cocktail ingredients.

Tags: product launch absolut pernod

Product Launch - US: Pernod Ricard's Absolut Elyx

2013-04-19 18:19:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is launching a small-batch vodka under its Swedish Absolut brand.

Tags: product launch absolut pernod

just Five Years Ago: Beam keeps powder dry after losing race for Absolut

2013-04-17 22:55:00| Daily beverage news and comment - from just-drinks.com

It was five years ago this week that Beam Global Spirits & Wine - as Beam Inc was then known - started to come to terms with Pernod Ricard's last-minute grab of takeover target Vin & Sprit and the Absolut vodka brand at the end of March, 2008.

Tags: for years ago race