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Pernod Ricard launches Absolut Botanik RTD in Australia

2015-09-23 16:31:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a vodka-based RTD under the Absolut brand in Australia. 

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Pernod Ricard targets clean water provision with Absolut Elyx US tie-up - video

2015-09-23 13:50:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has partnered its Absolut Elyx iteration in the US with non-profit organisation Water for People.

Tags: video water clean provision

 
 

Pernod Ricard unveils Absolut Electrik bottles

2015-09-22 16:01:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a limited-edition range of Absolut vodka bottles called Absolut Electrik.

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Pernod Ricard keen to stem Absolut US declines

2015-09-02 13:04:35| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has admitted that it needs to improve its marketing of Absolut in the US to connect with Millenial consumers as craft vodka continues to take share.

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While You Weren't Looking, - Absolut Vodka Lost Its Cool

2015-08-28 18:53:17| Beverages - Topix.net

Absolut vodka's U.S. debut in 1979 excited U.S. drinkers and even inspired Andy Warhol's artwork. Almost four decades on, America's tastes have changed.

Tags: lost cool absolut vodka

 

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