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Executive Q&A: Do The Right Thing

2019-07-01 14:00:00| OGI

The recently retired co-founder and CEO of Plains All American Pipeline, Greg Armstrong, shares his insights on business successand the energy industrys future.

Tags: right thing executive

Why (and How) to Talk Optimistically About Recycling Right Now

2019-06-11 10:00:00| Waste Age

Be optimistic about the road ahead because real change is afoot, and we are standing on the edge of a defining moment.

Tags: now right talk recycling

Wheres the Humor in Marketing? Right Here.

2019-06-10 20:10:27| Marketing and Public Relations - M&O

The best way to connect with an audience is by connecting with them on an emotional level. Adding humor to marketing is one of the most powerful ways to to do just that. When people share in a joke, it creates a sense of belonging and if youve ever sat around trading in-jokes with your friends, you know what I mean. Humor can be a great way to draw a circle around a group and pull them into say, If you understand this joke, were in the same tribe. You get me and I get you. Thats a powerful message for your potential customers. And its a good way to get the less relevant folks to opt out, too. To underscore this point, here are 20 jokes that only marketers will get by the humorously talented Joshua Nite. Check out the full post 20 Jokes Only A Marketer Could Love, by Josh Nite on our Online Marketing Blog. The post Where’s the Humor in Marketing? Right Here. appeared first on Newsroom.

Tags: right marketing humor