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Douglas Laing & Co's Provenance 'The Coastal Collection' series - Product Launch

2018-03-14 13:07:00| Daily beverage news and comment - from just-drinks.com

Scotch whisky bottling company Douglas Laing & Co has released the first expression in a new series of single malts sourced from Scotland's "whisky islands".

Tags: product series collection launch

Sazerac highlights Tuaca's provenance with global pack revamp

2017-06-26 16:10:00| Daily beverage news and comment - from just-drinks.com

Sazaerac Co has followed up the recent repositioning of Southern Comfort with a global packaging update for its other recently-purchased spirits brand, Italy's Tuaca.

Tags: global pack highlights provenance

Why consumers don't care about vodka's provenance - Comment

2015-08-24 13:03:00| Daily beverage news and comment - from just-drinks.com

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.

Tags: comment care consumers provenance

Rum trade body targets US with provenance marque launch

2015-04-23 16:26:00| Daily beverage news and comment - from just-drinks.com

The West Indies Rum and Spirits Producers' Association (WIRSPA) is set to extend the footprint for its 'marque of provenance' into North America and three more European markets.

Tags: body trade launch targets