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GLOBAL: Soft drinks told to find "provenance" as Coco5 expands launch

2014-04-23 15:14:00| Daily beverage news and comment - from just-drinks.com

The soft drinks industry has hit a "crossroads" as consumers demand more from beverages than marketing and a sweet taste, the head of a coconut water distributor has said.

Tags: find global told soft

 

Weekly Overview: New Method Tests Pork Provenance

2013-09-16 02:00:00| ThePigSite - Industry News

ANALYSIS - At the start of this week promoting the UK's quality assurance scheme - Red Tractor - a new scientific test has been launched that can identify the country of origin of animal products. Applied first by the pig industry, the test has already revealed some evidence of mis-labelling at one supermarket chain. In the US, the number of new cases of the pig diarrhoea virus continues to rise but at a steady rather than a dramatic rate.

Tags: method overview tests weekly

 
 

EUROPE: West Indies rum body launches EUR5m provenance push

2013-06-14 16:35:43| Daily beverage news and comment - from just-drinks.com

The West Indies Rum & Spirits Producers Association (WIRSPA) is to spend EUR5m (US$6.7m) on a fresh campaign backing the trade body's provenance marque across Europe.

Tags: west body europe push

 

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