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BARB commissions Kantar Focal Meter for UK TV audience measurement

2019-06-11 10:30:42| Digital TV News

BARB has commissioned Kantar to roll out its Focal Meter to measure viewing across four screens (TV, smartphone, tablet and PC) of IP-delivered video content. This complements Kantar's People Meter which currently measures linear and time-shifted content viewed on TV Sets.

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Category:Consumer Goods and Services

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