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Home › Blast From the Past: Nostalgia Becomes a Marketing Strategy

 

Blast From the Past: Nostalgia Becomes a Marketing Strategy

2014-12-17 09:04:41| Beverages - Topix.net

The efforts of Matt Winans, Evan Carr and Sean Sheridan helped convince Coca-Cola to bring '90s favorite Surge back from the dead. A full four decades after retiring the 'Yumbo' in 1974, Burger King is bringing back the hot ham and cheese sandwich.

Tags: past marketing strategy blast

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