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Channel 4 lets advertisers use their own audience segments across its platforms

2019-06-05 19:00:47| Digital TV News

Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.

Tags: its channel audience advertisers

Category:Consumer Goods and Services

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