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DISH enlists Nielsen to power advanced advertising across Sling TV

2018-09-20 14:30:18| Digital TV News

Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.

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