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Dealers: Make Full Use of Your Customer Data
2013-09-13 19:41:26| AutomotiveDigest.com - Automotive Industry News
At Issue: Dealer Managers can be overwhelmed by looking at hundreds if not thousands of customer records. The Backstory: In the real-world, customer data is neither consistent nor complete. Sometimes marketing managers stare at pages of spreadsheet tables, trying to make sense of all the customer data they hold, and wondering quite where to start to make sense of it all. Such data is normally gathered from different places and is often poorly treated by sales and aftersales folk who see manual data entry as a time-consuming waste of time. Ian Tomlin, Marketing Director of NDMC Consulting, uses consumer science to establish buyer personas for your dealership customers. Drill down further to understand how lumping dealership customers into various levels help you understand and make better use of your customer data. The Article Dealers: Make Full Use of Your Customer Data appeared first on Automotive Digest.
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Category:Automotive