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EMX onboards Inscape data for CTV 'Incremental Reach Measurement'
2020-08-25 15:30:41| Digital TV News
EMX has added a Connected TV 'Incremental Reach Measurement' product. The product integrates TV viewing data from Inscape with its own campaign delivery data in a data warehousing, reporting, and analytics solution.
Tags: data
reach
measurement
incremental
Category:Consumer Goods and Services