An increasing number of businesses embrace social media at conferences and tradeshows. Outlets such as Facebook, Twitter, and Google+ can help make the most of the experience, hitting each of what should be your three main targets:
Promoting your brand
Meeting existing and prospective customers
Having fun
That last point may seem trivial, but taking along your more sociable and outgoing team members will add value to the experience, as well as giving staff a change of scenery and a new and diverse set of challenges to meet.
Conferences are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a widerand potentially globalaudience.
Keep reading for six tips to make your social media efforts successful.
The Article How to Use Social Media at Digital Dealer & Driving Sales Conferences appeared first on Automotive Digest.