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LiveRamp expands identity solution to include connected TV

2019-02-11 23:00:20| Digital TV News

LiveRamp (NYSE: RAMP) has announced that it is expanding the capabilities of its IdentityLink platform to include Connected TV (CTV). By linking CTV identifiers to the LiveRamp identity graph, marketers and ecosystem partners can now simplify campaign planning, targeting and measurement.

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Category:Consumer Goods and Services

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