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Lululemon revamps product range and pricing

2015-12-18 15:19:00| Daily apparel & textile news and comment - from just-style.com

Lululemon, the cult brand favoured by yoga fans, has been at the forefront of athleisure since the trend began. But despite its early mover status the brand cannot afford to rest on its laurels as the success of sportswear has brought more competition than ever to the category, writes Emily Potts, contributing analyst at Euromonitor International.

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