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MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV

2019-06-12 16:30:27| Digital TV News

MadHive has announced the integration of Inscapes glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.

Tags: tv local planning enable

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