Home › NBCUniversal advertising metric measures viewing across both linear and digital
 

Keywords :   


NBCUniversal advertising metric measures viewing across both linear and digital

2018-04-05 16:40:36| Digital TV News

NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.

Tags: digital advertising viewing measures

Category:Consumer Goods and Services

Latest from this category

All news
20.04App to cut EU border queues won't be ready in time
19.04Can AI help solve Japans labour shortages?
19.04Warning jailed bankers ruling could hit loan rate
19.04Beekman 1802 Announces Earth Day Product Launches
19.04EPA Designates PFOA, PFOS as Hazardous Substances Under the Superfund Law
19.04Mented Cosmetics Acquired By West Lane Capital Partners
19.04Post Office lawyer 'missed' key Horizon finding
19.04P&G\'s Q3 2024 Results Fall Short of Expectations
Consumer Goods and Services »
20.04This Week in Agribusiness, April 20, 2024
20.04This Week in Agribusiness, April 20, 2024
20.04App to cut EU border queues won't be ready in time
19.04PPG Board of Directors Announce Quarterly Dividend of 65 Cents Per Share
19.04Can AI help solve Japans labour shortages?
19.04 PPG Board of Directors Authorizes $2.5 Billion Share Repurchase Program
19.04Warning jailed bankers ruling could hit loan rate
19.04NFU Statement on EPA E15 Announcement
More »