AutoTrader.com's new B2B advertising campaign takes aim at common misperceptions about how consumers shop for cars. Themed "Do you know today's customer?" the campaign will highlight insights about consumer shopping behavior in order to help dealers more efficiently and effectively reach shoppers online.
"Today, dealers have access to more information than ever about how consumers shop for cars, and our goal is to bring this information to dealers in a way that will capture their attention, spark consultative conversations with their AutoTrader.com reps, and ultimately, help dealers move the needle in their online advertising," said Clark Wood, chief marketing officer at AutoTrader.com.
Learn more about AutoTrader.coms new B2B advertising campaign and what it can do to help your dealership more effectively reach potential customers by learning more about their shopping habits and preferences.[Read more]The Article New B2B Advertising Campaign from AutoTrader.com Launches appeared first on Automotive Digest.