Home Nexstar transitions ad sales to impressions-based currency
 

Keywords :   


Nexstar transitions ad sales to impressions-based currency

2019-10-28 15:40:02| Digital TV News

Nexstar Broadcasting (Nasdaq: NXST) is to transition its advertising sales to a cost-per-impression (CPM) model. Nexstar has been working with Comscore to develop suitable audience measurement metrics for all of its video platforms.

Tags: sales currency transitions sales transitions

Category:Consumer Goods and Services

Latest from this category

All news

05.11NI rise hits workers harder than employers, says OBR
05.11Netflix Europe offices raided in tax fraud probe
05.11Vodafone-Three merger could get green light, watchdog says
05.11Altice USA residential video RGUs down 77,000 in 3Q 2024
05.11Shoppers warned over luxury advent calendar scams
05.11Shoplifting levels 'unacceptable', inquiry finds
05.11Green energy plan needs 600 miles of power lines - report
05.11Xumo teams up with Target to offer Hisense Xumo TVs
Consumer Goods and Services »
05.11NI rise hits workers harder than employers, says OBR
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Wind Speed Probabilities Number 8
05.11Tropical Storm Rafael Public Advisory Number 8
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Forecast Advisory Number 8
05.11Lenzing Expands Nonwovens Range
05.11Netflix Europe offices raided in tax fraud probe
More »