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Tag: sales transitions

Nexstar transitions ad sales to impressions-based currency

2019-10-28 15:40:02| Digital TV News

Nexstar Broadcasting (Nasdaq: NXST) is to transition its advertising sales to a cost-per-impression (CPM) model. Nexstar has been working with Comscore to develop suitable audience measurement metrics for all of its video platforms.

Tags: sales currency transitions sales transitions

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