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Nielsen and FreeWheel partner on OTT and STB VOD measurement

2018-06-19 06:30:06| Digital TV News

Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.

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