Home › PubMatic to integrate Samba TV data for CTV audience targeting
 

Keywords :   


PubMatic to integrate Samba TV data for CTV audience targeting

2021-04-09 13:00:35| Digital TV News

Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.

Tags: data audience integrate targeting

Category:Consumer Goods and Services

Latest from this category

All news
14.03Car sharing switches to electric to boost appeal
14.03Exclusive: Every McDonald's in Britain warned of legal action over failing to tackle staff sex abuse
13.03Judge orders Trump administration to give fired workers their jobs back
13.03Warning Thames Water collapse could cost taxpayers billions and hit pensions
13.03Judge orders Trump administration to give fired workers their jobs back
13.03'Huawei lobbyists' held in Belgium raids over EU corruption
13.03Pressure grows to hold secret Apple data privacy hearing in public
13.03Pressure grows to hold secret Apple data privacy hearing in public
Consumer Goods and Services »
14.03Car sharing switches to electric to boost appeal
14.03Exclusive: Every McDonald's in Britain warned of legal action over failing to tackle staff sex abuse
13.03Continental Refining Company targets Southeastern feed mills for cattle-formulated UltraBlend Soymeal
13.03Glenn Laursen Brinkman
13.03U.S. cattle producers hail new WOTUS guidance
13.03Judge orders Trump administration to give fired workers their jobs back
13.03Warning Thames Water collapse could cost taxpayers billions and hit pensions
13.03Howard Hill honored with NPPC Hall of Fame induction
More »