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Roku and Innovid partner on TV campaign analytics

2019-09-23 15:30:30| Digital TV News

Roku (NASDAQ: ROKU) and Innovid have announced an analytics solution to measure demographic reach and frequency for TV campaigns on the Roku platform, and on Linear TV. The solution marries data from Rokus active accounts with Innovids OTT ad serving footprint.

Tags: partner campaign roku analytics

Category:Consumer Goods and Services

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