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Roku Users less likely to subscribe to legacy Pay-TV

2018-10-23 14:30:12| Digital TV News

It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.

Tags: to users subscribe roku


Roku announces Measurement Partner Program for OTT advertising

2018-10-09 15:50:06| Digital TV News

Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.

Tags: program advertising partner measurement


Beam Suntory's Roku Gin continues global roll-out with US launch

2018-10-03 10:45:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has launched its Japanese gin brand in the US market, as the global roll-out for the expression continues.

Tags: global continues launch roku


Roku OS 9 software update released

2018-09-24 15:30:20| Digital TV News

Roku (Nasdaq: ROKU) has announced Roku OS 8.2, a software update for Roku TVs that enables new features for compatibility with upcoming Roku TV Wireless Speakers; and Roku OS 9, a software release with enhancements to give Roku customers new ways to search and control their entertainment.

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Roku introduces Roku Premiere and Roku Premiere+ 4K streaming players

2018-09-24 15:20:55| Digital TV News

Roku (Nasdaq: ROKU) has announced that it is expanding its streaming player line-up with the addition of two new devices the Roku Premiere and the new Roku Premiere+. The Roku Premiere and Roku Premiere+ are simple to use and offer picture quality in HD, 4K Ultra HD or 4K HDR.

Tags: players roku premiere streaming


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