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Roku adds 'Featured Free' content links to Roku UI

2018-08-08 22:30:42| Digital TV News

Roku (Nasdaq: ROKU) has announced tat it is beginning the roll out of a navigation change to the Roku home screen called 'Featured Free,' which provides users with direct links to free content from The Roku Channel, ABC, The CW, CW Seed, FOX, Freeform, Pluto TV, Sony Crackle, Tubi and more.

Tags: links free content featured


New Roku Speakers Offer Sophisticated Audio for Smart TVs

2018-07-17 18:57:11| TechNewsWorld

Roku has earned a reputation for making streaming TV products that are easy to set up and use, and that deliver above-average quality at affordable prices -- and that's the approach it has taken with its new Roku TV Wireless Speakers. The company unveiled the speakers on Monday, and expects to start shipping them in October, when they will sell for $199.99.

Tags: audio offer smart speakers


Roku introduces Audience Marketplace for OTT ad sellers and buyers

2018-06-27 15:30:09| Digital TV News

Roku (NASDAQ: ROKU) has introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. Audience Marketplace uses Rokus first-party data and proprietary ad technology.

Tags: sellers audience marketplace roku


Swrve adds Roku to its suite of streaming video OTT platforms

2018-06-21 15:30:07| Digital TV News

Swrve has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused on driving engagement and revenue.

Tags: video suite roku adds


Roku video ads more effective than linear TV ads

2018-04-25 17:30:48| Digital TV News

Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).

Tags: video tv effective ads


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