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Roku video ads more effective than linear TV ads

2018-04-25 17:30:48| Digital TV News

Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).

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Roku to soon launch enhanced voice search in UK

2018-04-24 11:00:23| Digital TV News

Roku (NASDAQ: ROKU) has announced that it will soon make its Enhanced Voice Search feature available to Roku users in the UK. Enhanced Voice Search enables users to use their voice to find entertainment to watch.

Tags: search uk voice enhanced

 
 

ESPN+ streaming now available on Roku devices

2018-04-16 22:30:35| Digital TV News

Roku (Nasdaq: ROKU) has announced the availability of ESPN+ on the Roku platform, allowing Roku player and Roku TV users to access additional live events, on-demand content and original programming not available on ESPN's linear TV or digital networks.

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Roku announces Sanyo as its newest Roku TV brand

2018-04-04 15:40:27| Digital TV News

Roku (Nasdaq: ROKU) has announced that the Sanyo brand is now part of the Roku TV licensing program. Funai Corporation expects to ship the first Sanyo Roku TVs in Canada this quarter.

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YouTube TV now available on Roku devices

2018-02-01 15:30:46| Digital TV News

Roku and YouTube have announced the availability of YouTube TV on select Roku devices. YouTube TV allows Roku users to stream live sports, local and national news, and must-see shows the moment they air on live TV.

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