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Roku to acquire Nielsens Advanced Video Advertising business

2021-03-01 23:00:53| Digital TV News

Roku (NASDAQ: ROKU) has agreed to acquire Nielsens (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsens video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.

Tags: business video advanced advertising

Category:Consumer Goods and Services

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