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Simpli.fi brings addressability to programmatic advertising with geo-fencing solution

2018-07-10 14:30:06| Digital TV News

Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.

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Category:Consumer Goods and Services

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