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SpotX releases report on the state of video advertising on OTT
2018-02-06 14:30:18| Digital TV News
SpotX has announced findings from study that found that 85% of leading pay TV providers, pure-play OTT providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
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Category:Consumer Goods and Services