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TiVo and Tru Optik make linear TV viewing data available for OTT targeting

2018-03-27 14:40:49| Digital TV News

TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.

Tags: make data viewing linear

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