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Tru Optik and Anzu.io to bring targeting to in-game advertising

2019-12-02 15:00:59| Digital TV News

Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.

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Category:Consumer Goods and Services

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