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Tru Optik and Anzu.io to bring targeting to in-game advertising
2019-12-02 15:00:59| Digital TV News
Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
Tags: advertising
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optik
targeting
Category:Consumer Goods and Services